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The Bait that won the 2014 Bassmaster Classic.

I met Randy and Robin Howell over 2 decades ago and they have felt like family ever since. Watching them create a family and raise their two boys on the road has been a pure joy. They are the salt of the earth kind of people that are inspiring to see grow and achieve their dreams.

Randy Howell on the Bassmaster Classic stage

Randy Howell won the 2014 Bassmaster Classic on Lake Guntersvlle with a Livingston Howeller crankbait.

Their kids are smart, respectful and funny. Once when their oldest son, Laker, was about 5 years old, I had to go to a tournament with a patch on my eye because of an injury. When Laker saw me his eyes got big and he stared for a minute then said, “Miss Angie, did you run with a stick?!”

The Howell’s are emblematic of a fishing family. Robin fished on a ladies tour before she had kids. Their son Laker fishes on the Guntersville High School fishing team and I bet his brother Laker will too in a few years.

Robin Howell with a big bass she caught

Robin Howell might be the best bass angler in the Howell family!

The Howells and I share a love for Alabama. I grew up there and the Howells moved there from North Carolina when they were in their 20’s and have called it home ever since. When Randy won the Bassmaster Classic in 2014 it was extra sweet that he won on Lake Guntersville in Alabama.

When I asked Randy what his favorite fishing lure was, he didn’t hesitate.  There was only one choice for him, and within minutes he was sending me pictures of this crankbait from his phone.  All he had to do was walk out to the man cave and pick on up.
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“This realistic Guntersville Craw Livingston crankbait was the first of its kind to have the biological crawfish sound to match the color. This bait helped me accomplish my dream of winning the Bassmaster Classic in 2014, and helped introduce the future of technology into fishing lures. I’m proud to represent Livingston with The Howeller Dream Master Classic series.”

-Randy Howell

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